Amrita Tripathy

Branding & Communications Leader
Dossier of Selected Works — 16+ Years — Bengaluru

A collection of communication, editorial, and storytelling work spanning technology, AI, science, sustainability, and publishing — built for organisations including Nasscom, DBT-inStem, Pratham Books, and conservation research networks.

Every piece here follows the same discipline: translate complex, credible work into narratives that hold up — for institutions, for audiences, and over time.

I
2023 — Present · Nasscom
Shaping India's AI Narrative

PR Campaign · June 2023
Nasscom releases normative guidelines on generative AI
Challenge

India needed a credible industry voice to shape trust and governance around the fast-emerging Generative AI wave.

Approach

Drafted the PR note, led media coordination, aligned messaging, and drove dissemination across digital channels.

Outcome

National coverage positioning Nasscom as a lead voice on responsible AI adoption in India.

Analytics India Mag YourStory Economic Times Business Standard
Documentary · October 2025
100 Startups. One Mission. — Nasscom GenAI Foundry
Challenge

Capture three cohorts and 100 startups' worth of ecosystem impact in a single, resonant film.

Approach

Conceptualised and led the full communications strategy — narrative, storyboarding, scriptwriting, and stakeholder coordination.

Outcome

Premiered before 1,300+ industry leaders at the Agentic AI Confluence 2025; carried onward via LinkedIn and YouTube.

Nasscom AI · YouTube LinkedIn
PR Campaign · November 2024
Nasscom unveils the Developers' Playbook for Responsible AI
Challenge

Give developers and enterprises a practical framework for responsible AI — and make sure policy and business media noticed.

Approach

Led strategic communications and media amplification — messaging, stakeholder coordination, and ecosystem-wide outreach.

Outcome

Widespread coverage across national business, technology, and policy platforms.

Economic Times Business Standard Hindu BusinessLine PTI ThePrint YourStory The Week
Podcast Series · Ongoing
Conversations on the Future of Human-Centric AI
Challenge

Make high-level AI discourse — policy, research, industry — genuinely accessible to developers and enterprises.

Approach

Led ideation, episode planning, speaker coordination, scripting input, editorial direction, and dissemination strategy end-to-end.

Outcome

An ongoing series strengthening Nasscom AI's thought-leadership positioning.

Nasscom AI · YouTube
II
DBT-inStem
Translating Science for Public Audiences

PR Coverage · Pandemic Period
Van Heusen adopts inStem's antiviral facemask technology
Challenge

Connect a lab-grown scientific innovation to a national industry moment — and a real public health need.

Approach

Led strategic communications and media outreach, building the narrative around research-to-industry collaboration.

Outcome

Mainstream national visibility for indigenous scientific innovation under the "Make in India" banner.

News18
Science Outreach Campaign · 2021
Brain Awareness Week — public science podcast series
Challenge

Simplify complex neuroscience and stem cell research for a general public audience, at global-campaign scale.

Approach

Led branding and communications — content conceptualisation, storytelling, copywriting, and coordination across 16 podcast conversations.

Outcome

A full multimedia campaign — blog, social, and podcast — positioning inStem's research for public audiences.

inStem Blog SoundCloud
III
ATREE · IOTN · Pratham Books · MCBT
Conservation, Publishing & Editorial Craft

Coffee Table Book · ATREE–Tata Trust
Forest Canopies of South Asia: A Glimpse
Challenge

Make South Asia's forest canopy biodiversity legible and compelling for a general, non-scientific reader.

Approach

Co-edited and co-designed the book, contributing illustrations, layout, and editorial coordination.

Outcome

Published by ATREE–Tata Trust; brought scientific depth to a reader-friendly, visual format.

ATREE Library Amazon.in
International Journal · Issues 15–20
Indian Ocean Turtle Newsletter (IOTN)
Challenge

Maintain rigorous editorial quality across six issues of a global marine-conservation journal.

Approach

Worked as Editorial Assistant — proofreading, copy-editing, layout design, and production coordination.

Outcome

Six issues delivered in print and digital for a global conservation research audience.

IOTN International Journal
Institutional Publishing
Annual Reports & Institutional Publications
Challenge

Turn a year of institutional, scientific, and conservation work into a clear, stakeholder-ready story.

Approach

Content development, editorial structuring, narrative building, and copy-editing across multiple organisations.

Outcome

Seven institutional reports published across education, science, and conservation sectors.